The Product : 

The Movie Theater App will help users to reserve their seats and provide information about the movies shown.

The Problem : 

Reserving a seat could be confusing and take an unnecessary amount of time. Even more for people with disabilities.

The Goal : 

Users should be able to reserve different type of seats for every user needs quickly and efficiently.


My Role : 

UX Designer

My Responsabilities : 

UX Design & UX Research

Target Audience : 

Movie lovers who want to buy movies tickets quickly and easily.

User research : Summary

The research project consisted of talking to people around me about the process of reserving seats in a movie theater. I assumed that pretty much all people around me had a similar profile with me. Which is : A young professional that needs to reserve seats quickly and efficiently for him/her and his/her friends. I found out that different people has different needs. It could be that they need to reserve seats for kids, for people with special needs or with disabilities. Which is why is super important to be inclusive in your designs.

Key challenges

The first challenge that I met was to build a user flow that is accessible, fluid and intuitive. Limiting the number of screens or steps during the main user flow. Limiting the number of steps before buying your tickets forced me to think outside the box. Optimizing every screen to make sure that everything is simple but efficient at the same time.

Initial design concept

I drafted a wireframe first to make use that the final version contains everything that I wanted to put into the website.


Usability study : Findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining. 

Round 1 findings

  • Users want a longer movies list
  • Users want to see the movie review score easily
  • Users want to see the movie trailer on the movie‚Äôs details page

Round 2 findings

  • Users want to see what they ordered more clearly
  • Users want to see who they selected in the Send Ticket(s) feature more clearly

What I learned

Designing the app was a great learning process for me. Improving constantly the designs by listening to the feedback was humbling and it gave me a different perspective.

Next Steps

  1. Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
  2. Conduct more user research to determine any new areas of need.
  3. Add new features to help people with disabilities reserving the right seats for them.

Selected Works